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Twitter & AIDS.gov – Learning and Assessing
By AIDS.govThe Status: Every Friday, AIDS.gov conducts weekly social media monitoring to assess our “social media engagement .” This practice recently alerted us to a change in our Twitter following....
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Health Communication vs. Content Marketing
By Erin Edgerton Norvell, Founder and Principal Strategist, Digital Edge Communications Cross-posted from Digital Edge Communications - The BlogErin Edgerton Norvell, Digital Edge Communications...
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Twitter & AIDS.gov – Continuing to Learn and Share
By Jodi Sperber, Social Media Advisor, AIDS.govIn October, we wrote about a noticeable drop in our new followers each month on Twitter, which we discovered as part of our routine monitoring efforts. We...
View ArticleThe Year in Review: 2015 Digital Highlights and Insights
By AIDS.govWe’re five days into 2016, and, like many of you, we are reflecting on the the past year while planning for the year to come. It’s been nearly 10 years since we first launched AIDS.gov....
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Black Voices: Two Fellows and their Social Media Engagement
By Kahlib Barton, Guest BloggerKahlib Barton and Ronnie McCrea Social media has moved to the epicenter of social change. Personally, I have used multiple platforms to spread awareness, perform...
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Virtual Office Hours: Engaging youth on social media
By Deborah Levine, Executive Director, Love HealsEditor’s note: AIDS.gov’s Virtual Office Hours offers free, personalized training sessions to organizations and individuals serving those impacted by...
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Sharing Lessons as We Develop New Site
By Miguel Gomez, Director, AIDS.gov, and Senior Communications Advisor, Office of HIV/AIDS and Infectious Disease Policy, U.S. Department of Health and Human ServicesAs promoters for the use of digital...
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Why We Launched A Snapchat Account and How We’ll Measure Success
By USA.gov Cross-posted from DigitalGov BlogEditor’s Note: AIDS.gov is learning about Snapchat and today we share how other organizations are using this new tool and measuring impact. Here’s how the...
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Making government information more accessible
By 508 Team, Digital Communications Division, Office of the Assistant Secretary of Public Affairs, U.S. Department of Health and Human Services (HHS)The federal government relies on technology to carry...
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The Content Corner: Four Ways to Help Your Content Stand Out
By DigitalGov Cross-posted from DigitalGov - The Content CornerEditor’s Note: As more organizations use digital tools to reach their audiences, it’s vital to create engaging content that stands out....
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